What is Link Popularity?
Link popularity is the number of links that point to a webpage. Link Popularity
is a crucial factor, used by almost all of the search engines to rank websites.
Link popularity can be increased by link exchange!
Search engines don't just look at the content of a webpage to determine if it is
a good match for a search. Thousands and thousands of webpages contain the same
keywords (in different combinations) so matching a search term with a page's
content is not enough to build an ordered list of results to a search query.
Search engines also count the number of other webpages that "validate", by
linking, that a particular webpage is a good match for a search on certain
keywords (link popularity). The text contained in the link that point to a
webpage is considered as well. If the text in the link that points to a webpage
contains the queried keywords, the search engine considers that webpage a better
match to the search query on those keywords.
It is not only the number of the links (link popularity) that counts, but also
the "quality" of the links. A link from a good-quality webpage (ranked high by
the search engines) matters more than many links from low-ranked webpages.
One of the first search engines that used link popularity as a key factor in
ranking websites was Google. One can check the number of links pointing to a
website (link popularity) by querying Google with the search keywords "link:http://whateversite.com"
(without the red quotes). Most search engines have similar functions for link
There are also many free services that allow one to query several search engines
at a time regarding the link popularity of a website. For more information on
checking the link popularity, see the "More resources..." section of this
Since link popularity has become such an important factor in determining search
engine positioning, many solutions have been proposed for improving link
popularity. A very popular and inexpensive way is link exchange (links swap).
Done properly, it can dramatically improve your link popularity!